Then when I first began content writing a number of years back, I suddenly realized that the rules had changed. It was now all about search engine optimization (SEO). I decided to read up the subject and quickly learned how the density of words used in a webpages content were now a heavy weight factor which, ultimately decided what search terms that page would be returned for. Before these rules were implemented it is true that the number of irrelevant search results was reaching a plague like level, all a webmaster had to do was to employ a few unscrupulous marketing tricks and they could rank for pretty much any keyword they cared to rank for.

A Highly Efficient World Wide Web

One of the primary reasons for the algorithym changes made by Goolge that brought about the birth of SEO Services as we know them today was the need for a much more meticulous and efficient world wide web. Around 2002 Google came onto the search scene in a big was, now equipped with it page rank method of domain trust it was able to blow the competition out of the water with regards to bringing back relevent pages time and again. And thats exactly what Google did, blew the opposition out of the water. MSN and Yahoo, who had at this time enjoyed a pretty high dominance of the internet search niche began to shrink like cheap bacon in a frying pan. Googles high tech algorithm and changed the world of search for ever, for Google users the internet was no longer a place troubled by defectively designed websites and dirty but effective marketing techniques. At this time the truly high quality websites seemed to be outnumbered by the bad sites . Whenever a person searched for something, it was taken for granted that they then had the tricky task of sorting out the wheat from the chaffe and the search results were a mix bag to say the least. Googles page rank changed this, only good quality sites were given the trust they needed to rank highly and the bad sites soon sank in to oblivion never to return.

The Web Today

No changes as fundamentally powerful have been implemented since google created its page rank system and rose to supremacy by outshining the competition. And essentially google is still using the same underlying principles today as it did then to return high quality results. Sure there have been lots of other changed to Googles algorithym, such as page rank no longer being a highly significant ranking factor, but the fundamental idea of ranking websites according to trust and popularity still remains. Popularity is determined by looking at the number, quality and relevence of inbound links that a domain has. Today this is one of the most influential factors when Google calculates the position of your domain in its results and the reason that quality SEO Packages are in such high demand. But lets not forget content, for this is often overlooked, and without plenty of high quality and original content all the links in the world arent going to get you very far.

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