1. Creating and spereading articles. Article marketing is perhaps maybe one of the most influential forms of link building. Here’s how it works. You write an article relevant to your niche business topic, for example if you have a cat training website then you’d write an article on how to train your cat to come when you call it.

Once the article is written, you’ll also want to create a bio box. In this box, you’ll have a call to action and a link to your website. You then find particular websites to publish the article on.

For example, if you’re an a professional in helping entrepreneurs manage their time you could publish the article right here on the Internet Based Moms website. When you’re looking for good websites to publish your article on you’ll want to take a look at a few key elements.

A. Does the website get a lot of traffic? This is significant because in addition to getting a link to your website, you’ll also drive traffic to your website.

B. Is the website you’re publishing on particular to your topic? When search engines appoint value to a link they look to see where the link is coming from. They’re looking for links from good websites and specific websites. Using the example from above, the time management article, you wouldn’t want to publish it on a website dedicated to cat training.

C. Does the website you’re publishing on let you to link to your website? Some websites do not so make sure before you submit an article to them that they let a bio box or some sort of link to your website.

In addition to publishing your article on relevant websites, you can also utilize article directories. Article directories can be a huge link building solution because everyone who publishes your article will contain the links to your website thus boosting your page ranking. One of the most respected directories on the web is EzineArticles.com.

2. Website/Blog Directories. Directories are essentially lists of websites or blogs. They’re usually categorized and when you register with them, they send a link to your website. They’re great for search engine link building and because people use these directories to find quality websites when they’re seeking for information, you’ll also drive traffic to your website.

Directories devided into two categories, paid and free. Free is great because your ROI is always going to be positive, but, the submission process on a free directory can take forever – usually because it’s run by volunteers, for example, DMOZ.org. Paid directories can be extremely costly but may be well worth the price. Yahoo, if you have a trading website, charges $299 a year.

There is a happy medium; you can find specific directories at a moderate cost. For instance, a listing on the direct sales directory here at Internet Based Moms ranges from $35 to $75.

3. Advertisements. Advertising is a link creating strategy many people forget about. But, it can be a great way to both drive traffic and create incoming links. Again, when you advertise you’re going to want to make sure your ads are placed on relevant websites. Advertisements can range from classified advertisements to full blown banner ads.

There’s a wide range of opportunity and cost. When you’re creating your advertising strategy, start small. Test a few sites and a few ads to see what works, analyze the data and then go from there.

As with any marketing strategy or tactic, spend time planning it, setting objectives and determining how you’re going to measure those goals ahead of time. Once you know what easy link creating tactics work and which ones don’t you’ll be ahead of the game and reaching that first page of search engine results before you know it!

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