Nowadays I am going to pay a while specializing in off page optimization factors that over fifty % of web site homeowners are currently doing ensuing in being penalized or perhaps banned by Google altogether.

There are some common myths that folks have relating to backlinking campaigns (ie. obtaining alternative websites to link back to you). A number of these misconceptions are that page rank zero-1 websites will not facilitate your ranking. Another misconception is that you will be panelized or banned from Google by having unrelated websites linking back to you. Another common misconception is that you will get penalized by having a link farm linking back to your website.

The bottom line is that you’ll only get banned or penalized by Google as a result of your linking campaign if there are penalized websites linking back to you. Let me take an example. You’ve got set up a link exchange with a PR4 website. Two months pass and you’re still happily linking to that person. But, in those two months that website has been utilizing black hat SEO methods that I have discussed on another occasion and this has resulted in them being penalized or banned by Google. Sadly for you, you’re still linking to that web site which currently includes a very bad reputation with Google and hence Google might impost some heavy penalties upon you without you or your web site actually doing anything “wrong”.

To seek out out if a website has been grey barred by Google simply head to that website and study the Google toolbar page rank result at the top of your internet browser. You can download the Google toolbar for free if you don’t already have it. If the toolbar is totally gray it means the site has been banned by Google. That’s why it’s highly recommended that you return each once in a while – once a month may be a good guide – to websites that are linking to you to form sure they have not been penalized in any approach by Google.

In fact, if you are doing discover that one in every of your link partners has been penalized or barred by Google simply deleting them from your links page might end in a dramatic increase to your ranking almost immediately. If you notice that any of your link partners have a page rank of 0 this could simply mean they need a brand new web site and don’t have a Google page rank yet. It may also mean that they have been banned. A method to find this out is by wanting to determine if the website remains indexed by Google.

Let’s say for argument sake that you have a link partner with a page rank of 0. Merely attend Google and sort in their url into the search box. If it is a brand new website that may not appear within the index. However, if the web site isn’t new then the chance is that they have been banned by Google and you ought to stop any association with them.

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