Before you start with the on page optimisation of any site, it is critical that you carry out a few checks to make sure that your server is properly configured, this is easy to do and will make sure that you spot any possible canonicalization issues (duplicate content) before they have a harmful impact on your impending campaign and act like an anchor being dragged through the sand impeding your efforts to outrank competitors.

Firstly it is important that you check your server is set up to redirect non-www queries for each and every url to the www. equivalent, or you can configure your server to redirect www. queries to the non-www. version if you would prefer, this is just a matter of preference, aslong as each page is only presented on one url there no right or wrong choice. This needs to be done because if each page is accessible on both versions of the url, search engines like google will see this as a duplicate content problem which can cause your pages to be excluded from the main index and added to supplemental results.

If your website is on an apache server this is moderately simple to achieve, it just means adding three lines of code to your htaccess file which should be located in the root of your domain. If the website is hosted on a microsoft IIS server then it is somewhat more complex to address, you will need to contact your hosting provider and ask them to add the redirect via the internet services manager on your server.

After you have added the redirects, make sure they are functioning by testing them in your browser, once you are happy that this stage is complete, then its a good idea to run a quick check on the rest of the website. Using xenu link sleuth, which is an excellent program available to download for free (full unlimited version), you can verify that there are no dead links or orphan pages (pages not linked into the rest of your site), the program will also give you a list of valid urls which is great to use for making a sitemap. By checking this list visually, you can also make sure that there are no unexpected urls showing up that could indicate a duplicate content problem.

Once the above issues have been addressed you are ready to optimise your landing pages for keyword density, dont forget the important areas like H1 tags, page title, and beginning of the first and last paragraph, these are all places where search engines like to see your important keywords appear. If you would prefer to have a pro optimise your website, just search google for SEO Services, there are lots of great firms who provide SEO Services that will do this for you at a very reasonable cost, make sure you get a few quotes as the costs will vary greatly from one company to the next.

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