The best strategies used by SEO Services providers are constantly changing to keep up with the latest changes brought into play by Google through algorythm updates. Were a linkbuilding company to ignore these changes, they would soon find that their techniques were at best less effectual, and at worst, actually having an adverse consequence on the rankings of their valued clientele. This article will cover recent changes that have been made to the Google algorythm in the last twelve months that have had an impact in one way or another on the best practices used by SEO companies.

Most likely the most discussed recent change to Google was the addition of speed as a factor which is taken into consideration whilst calculating a websites rank. This was discussed at length on Matt Cutts blog, Matt Cutts is the official face of google and their media and SEO spokesperson. Matt went on to spell out that although Google had added speed as a ranking factor, the weight attributed to this new factor was comparitively small, and that speed alone would not gain you a top ranking on Google, the core focus remains on quality content.

Alterations to the way Educational and Govenment domain links are weighted have also been included in the latest algorythm update, this means that .edu and .gov links are now given no more power that normal website links, although in practice they are still likely to be extremely sought-after as most domains of this nature are high page rank and very trusted with massive numbers of inbound links themselves. The changes were brought about by educational and government staff complaining about constant spam issues as every SEO company under the sun tried to secure these highly desirable links for their clients.

Providers of SEO Services who have customers with websites that are low on textual content might also want to think about addressing this issue before embarking on any intensive link building campaigns as Google has also brought into play new measures to knock content light pages from the top of its results, this modification was made primarily to address the problem of landing pages which are used as funnels to direct higher proportions of traffic for a specific search term to the same site.

Organic linking profiles also look to be gaining reputation within the world of SEO Services, an organic link profile is one with many different backlinks that takes advantage of varied anchor text, and includes inbound links form several types of site, for example, forums, blogs, social media websites, article sites, and the odd blog comment. SEO Service providers should avoid using just one form of link building and diversify as much as possible whilst maintaining high topical relevance to the website being linked to. This also makes sense from another point of view, as linking diversity will mean many more c class ip addresses in your linking profile as well as providing the further security of permenance to your links that a large number of domains linking back to you grants.