Successful Websites Built On ‘good Foundations’
Eighty six per cent of UK businesses do not realise building a web site should perpetually start with “smart foundations”.
One of the UK’s leading search engine optimisation experts is anxious that solely 14% of companies reported that they had thought of how their web site would be found on the Web before they built it.
Head of XSEO, Matt Paines, believes that companies are wasting their money if they do not build websites therefore they can be found by search engines like Google, Yahoo and MSN.
“Good foundations underpin the potential success of any web site,” said Matt. “And it’s important that every website is constructed thus it will be as search engine friendly as possible.
“In the same way a building can fall down if it no has foundations, a website is rendered invisible on the Web if it is not engineered in a very manner that enables it to be easily signposted online.
“Firms still seem to see the looks, content and functionality of their website as a priority, when after all arguably the single-most vital thought is having a pursuit engine friendly design.”
“If it came right down to a straightforward alternative, I’m certain each business would rather have a mediocre trying web site which attracts heaps of guests, than one that’s beautiful but no one will notice it on the Internet.”
XSEO conducted the analysis at February’s Technology For Selling Show (TFM) Search Clinic at Olympia London and Paines, who is one in every of only 2 Microsoft Search Engine champs within the UK, was astounded that in this era therefore few corporations place SEO on the agenda at the planning stage of a web site’s construction.
“For many years we have a tendency to, along with different SEO’s, and search engines (Google, Yahoo and MSN) have been attempting to re-educate web designers to consider search engines and how they navigate websites.”
“Building search engine friendly or accessible websites is not complicated, after all it’s comparatively easy,” he said. “Search engines use easy programs – which are commonly called robots or spiders – that crawl the Net wanting for websites and their content. If they’ll access a website they’ll begin assessing the relevance to any given search.
The search engines use laptop programs (typically called robots or spiders) that crawl the internet looking for websites and their content. Once this data is collected it is processed and it forms the basis for thesearch engines to derive the sites relevance to any given search. Being search engine friendly permits them to enter the location and scan the content. Thus conversely having a website that does not provide the crawlers access to the readable text can prohibit them from understanding the sites content thereby, destroying any ability of being ranked highly during a search for a product or service.
“It’s a shame,” he added. “That so many companies waste huge amounts of money on websites, many have bought into the idea that the Web offers untold riches, however fail to perceive that a website is not the top of the story.”
He went on to remark that basic promoting principles are often not adhered to. “The results from the TFM Clinic demonstrated that easy designing and thought relating to target market and means that of attraction are still being disregarded. Only if for media time, the Net is catching up with that of television, ignoring how they will be found on the Web and the important measure of its success on-line will be the nail in the coffin of many corporations”
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