Numerous so called self confessed experts will advise you that you need to use certain entries in your Title, Description, alts, keywords and other places. Be certain that that you have enough H1 and H2 tags and use bold a few times. Forget that! These worked fine years ago, but for Google in particular, these are more or less ignored. I have successfully got sites to the top of Google without even mentioning one or more of the search terms anywhere in the code.

I am not sure why people still insist on using these tags and attributes. Now and then, I think it is only to baffle less technical people. There may still be a little advantage in filing these attributes and tags with your preferred keywords, but I doubt it is much. The trouble is that they are too easy stuffed with random, irrelevant, keywords.

Search engines instead are putting plenty of value in what happens off the web site. So do not worry if changing your site code sounds too difficult or you do not maintain the code. You can do everything that is needed without changing a line of code!

Well, for my own site design web site, I appear on the first page for various local listings, without mentioning the local areas on the web site. For example, Merseyside does not appear in the code, yet I appear on the first page of Google for searches on website design Merseyside.

My home page does naturally discuss website design and gives more details on the services offered. And this is the key to how a well optimised site page should look. The page should naturally mention and deal with the keywords. A few mentions of them, probably in different contexts and mentioning them in different ways. For example, web site design and designing a site.

Do not ever over-do the number of times that a keyword is mentioned in a site. Some people suggest a rule of each keyword representing no over 2% of the words on a page. So, if the web page contains 300 words, which is a detailed page, then you might have no in excess of 6 mentions of any of your individual keyword.

Take this to the extreme of a 200 word page, and if you used your keyword in the title, description, and keyword meta tags and once in an alt attribute, then you would have hit your 2% exclusive of mentioning it once in the text. So, for the finest results, ensure that that you reference keywords naturally instead of stuffing them far and wide that you could. But it is the next stage, link building, that is vital.

Written by Keith Lunt who provides website design in Merseyside services. For more details, call into the marketing blog!

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