Typical Misconceptions Regarding Seo To Look Out For
SEO July 24th, 2010
Search Engine Submission Service
Many people have mistaken ideas about search engines, and there are several reasons for this. The fact is, it’s very difficult to keep up with the search engines because they frequently change the rules. Search engines fight spam on a daily basis, which is why they need to keep updating their algorithm frequently. This has led to many people having incorrect ideas about search engine policies on how to increase your rank, how to get indexed quickly and the like. You need access to the real story and know how to recognize myths if you want to profit from SEO. We will now expose some of these commonly repeated myths.
The following is a list of SEO myths to keep in mind.
Getting high rankings in the search engines depends on many different factors but it definitely doesn’t depend on your use of header tags on your site, which is a myth. While some still believe that keywords in the H tag can increase their rank, this is not true.
The idea that you need to register your URL with the search engines is one of these myths that is quite common. Search engines are evolving more and more as the Internet continues to grow at an astounding rate. The result is that if you want your site’s address to show up in the search engines you no longer need to submit it manually. Search engine spiders crawl sites constantly so the speediest way to have your site indexed is to have a link back to your site from a few Web 2.0 properties or popular forums that are constantly visited by spiders. Another reason why you shouldn’t directly submit your URL to the search engines is because it might actually make the whole process even longer. Thus, registering your web address on authority sites is your best option to make sure your site gets indexed quickly. The notion that each of your pages should be devoted to optimizing only one keyword is another SEO myth that needs to be addressed. Many website owners are convinced that their pages should not target more than one keyword or phrase, but this is another erroneous belief. The basic premise behind this belief is that your page will rank better if it’s very focused. The main problem with this whole technique is that when you try to write a page that targets a single phrase, it will not sound natural. The second problem with this is that you are not making the best use of your space by not using additional key phrases. What is the point of targeting a single keyword when the same page could be optimizing several keyword phrases? The truth is, you are better off using as many keyword phrases as you can on an optimized page. This is the way to optimize your site for more traffic. You can find out for yourself by looking at your web analytics that you are getting traffic from several, possibly many different keywords. If you want to rank well in the search engines, optimize several different keyword phrases.
Use of the words in your Meta tag is not required on that particular page. While this is a myth, it is still widely believed and taught by SEO professionals. Meta tags are meant to use keywords not already on the page. But the main point is, Google doesn’t really count this tag anymore and Yahoo! uses it for other not so important purposes, which doesn’t make a difference in the first place.
Another SEO fallacy that many people believe without question is that it is vital they have a Google Sitemap. Google offers a wide range of tools you can use and the Sitemap is simply one of these tools. If your site has been constructed properly and is attractive to search engines then you will not require a Google Sitemap. Of course, it won’t hurt your site if you have it and it might lead to your site getting indexed a little faster but that’s about the limit. Your rankings in the SERPs will not be affected nor will your SEO efforts be aided by having it.
You may also hear about another myth that states that you don’t have to worry about SEO if you are in a market or industry that reaches people in some way other than search engines. It doesn’t make sense to think this way when you consider how many millions of people use the search engines every single day. Search engines are set up to access sites from every niche, and you can prove this by searching for any keywords on any topic you want. No matter what niche you’re in, you have to consider the many millions of people who search on Google and other search engines every day as potential visitors and customers.
The fact that your site will be banned if you buy links to your site from other relevant websites is another myth. Despite the fact that Google doesn’t like anyone buying links or trying to influence the rank of their site in any way, they often don’t know the links are paid for because otherwise they wouldn’t count. They would just discount these links if they were to find out that you paid for them. It simply wouldn’t be logical for them to give a site the ban hammer simply because it was advertising its links on other sites. You need to remember that the same link building regulations apply when you purchase external links. Therefore whether you are buying links or building them naturally, make sure they always come from relevant sites. Overall, the best way to stay away from such myths is to stay well informed. It’s worthwhile to take note of where you are hearing statements and beliefs that are not true so you can be more careful in the future. The better informed you are, the more successful you’ll be.
If you want to succeed with search engine optimization, you have to be ready to work at it for a while. There are some good forums, newsletters and membership sites that can help you if you find yourself stuck on some point regarding SEO. If you keep studying and applying your knowledge, you will be able to achieve better ranks for your sites, even if you make a few mistakes along the way.
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