Which Is The Value Of Web Directory Listings
This article is about getting free one-way links and the role of free web directories in the link building process.
In plain words, the link building technique of free directory submission is mostly about getting one-way links from free web directories. Be sure to avoid directory submissions with the tag ‘ rel=”nofollow” ‘ in their HTML code. You can check if a directory has this tag by typing Ctrl+U in your web browser.
Directories still count as ‘backlinks’ for the search engines like Google, Yahoo, Bing etc. It is a fact that directory inclusions do not count as much as they used to in the past, but still, links from web directories are like voting a websites as far as search engines are concerned.
In some cases, a listing from a directory page passes Pagerank. Google uses a complex ranking system aka Pagerank, to rank websites based on multiple factors that grant ranking authority. This is the case of established web directories with high Pagerank, usually built a couple of years back with a lot of pages in the Google index.
There are thousands of free web directories out there in English and hundreds in non-English spoken directories. To submit to free directories you only need to fill in a submission form with your website’s data. Lets get into submission details. It is best that you have prepared one to three titles that best suit your website with a maximum length of 100 characters. Titles play a key role in getting free links. You should put your best or second-best keywords in the title so that you can rank higher in the Search Engine Result Pages (SERPS). It is best that you include your brand name in the title. I could not stress more the importance of titles.
Now the rest of the submission data. Prepare a description with at least two variations, and with a maximum character length: a smaller one up to 255 characters and a bigger one up to 500. Most directories will not tollerate promotional language in the description field.
You will also need to provide three to nine tags, that best suit your business and a working email to confirm the submission. Do not submit with false emails! Directories have some sort of spam protection or CAPTCHA (Completely Automated Public Turing Test To Tell Computers and Humans Apart) form field.
Regarding the selection of the right category for your business: Directories have so many listing variations that you need to be extra careful in choosing the best category or your submission will be rejected. There are cases when the option of selecting a relative category are more than two. Automated software can not give a solution there, whereas a human submitter can do.
Use a directory submission service run by humans to do your submissions. Do not rely on automated software. Automated software may produce submission mistakes. You can not have full control over your submissions if you use automated software.
A final advice. Avoid submitting to too many directories, like hundreds within a short time span. These practices could be considered spam from the search engines.
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