Why would you employ Blogs instead of a web website for your on-line business?

You’ll positively continue employing a website in your online business.

Combining a web site and a Blog however supply a variety of superior blessings in terms of traffic generation, promoting and efficiency that a stand-alone web site cannot do.

(a) Automatic push-button publishing.

Blogs are the simplest and most cost-effective way to have an on-line presence. For example, if you are using Blogger, your Blog is hosted free by Blogger. Blogs permit you to publish your website without the necessity to understand regarding any technical or programming issues such as HTML, FrontPage, FTP and therefore on.

Blogs offer a straightforward editorial interface. All you need to try to to is write your content, and publish it just by clicking the ‘publish’ button in most cases, and you are done.

(b) Fosters relationship building, trust and ‘stickyness’

In contrast to websites, which are static, Blogs permits interaction between you and your readers. Blogs have a commenting function, and if turned on, it permits readers and guests to post their comments, thoughts or opinions to a particular article you have written.

Constant interaction along with your readers builds a feeling of community and ‘stickyness’ factor. You can then recommend products more simply to them, and they would be more ready and willing to just accept your product or services.

(c) Increase search engine ranking

Almost each major search engine contains a software program called a ‘bot’ that searches or ‘spiders’ websites on-line to find new content that it will then bring back to update the search engine databases.

Primarily what this suggests is that the a lot of frequently you update your site, the more frequently the search engine ‘bot’ can visit your web site, and this helps to boost your search engine rankings.

If you create regular postings to your Blog, you can be positive that search engines can visit your Blog once more and again.

You’ll be able to then place links of your different websites in your Blog and these can get indexed quickly by the search engines.

Of course you may also update your existing internet web site with new content, however you would have to travel through a a lot of technical method, that of using an HTML editor or FrontPage and uploading through FTP and thus on.

(d) Free listing in Google, Yahoo and MSN

The ancient means of getting your web site listed in these 3 major search engines: Google, Yahoo and MSN is slow and inefficient.

An inventory in Yahoo directory alone would cost you $299.

However, with the inclusion of RSS feeds by these search engines, you can now gain a ‘backdoor’ listing that is legal and free. If you’ve got an RSS feed, you can have it included in Yahoo and MSN and your web site will be immediately listed in thesemajor search engines within 24 hours!

My video e-course shows you the step-by-step process on how to do this.
(e) Syndication Power

The most powerful feature of a Blog is its syndication function. Blogs will be became RSS feeds, and most Blogging service suppliers have this engineered-in function.

It’s simply a matter of turning it on from within your account.

Once it’s become an RSS feed, you’ll syndicate your Blog contents by:

? Submitting to the foremost RSS directories and search engines like Yahoo and MSN, gaining free exposure and free traffic
? Enable alternative website owners to publish your prey on their sites, once more, obtaining free traffic you otherwise can not have
? Gain new readers, subscribers and potential clients by letting them subscribe to your RSS feed via a newsreader

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